Milk Market Observatory proves its value

Since its launch last year, the Milk Market Observatory (MMO) has become an important tool for enhancing the dairy market transparency. In the light of the end of the EU quota regime, the need for a better market transparency on the dairy markets in Europe and for an enhanced market intelligence of the EU Commission was voiced in 2013. With the creation of the MMO as an information exchange platform that involves all stakeholders in the EU dairy sector, the EU Commission very quickly responded