Fonterra and Coca-Cola team up

New Zealand dairy giant Fonterra and Coca-Cola have formed a strategic alliance to target the growing dairy and beverages markets in Asia. The move has multi benefits for each company as the joint venture will capitalise on Fonterra’s dairy nutritional knowledge and Coca-Cola’s expertise in market sales and distribution. It will also help Coca-Cola move away from its historic production of sugary drinks in line with higher consumer demand for more healthy drinks. Photo: Coca-Col