US dairy market thriving but innovations needed

The dairy aisle, commanding an impressive US$76 billion in annual sales in the US, stands as the largest category in retail, showing remarkable growth, according to a new CoBank report. However, evolving consumer tastes and purchasing patterns necessitate continuous innovation from dairy processors, manufacturers, and marketers to keep pace with changing preferences. Based on the latest 52-week rolling average Circana sales data through June 2024, the dairy aisle’s US$76 billion in annual s