Great potential, but China needs to step up quality

Continued growth for dairy products in China isn’t a given. An important factor to keep on growing is regaining public trust and improving milk quality. Two aspects that go hand in hand. In China, dairy is said to be one of the fastest growing food and beverage sectors. With that said, according to Kantar Worldpanel research, a global expert in consumer behaviour, the average Chinese urban household purchases just one-fifth of what the average urban European household does in a year. Furtherm